For you, a doctor that has his/her own office, the main objective turns out to be having more qualified patients. Like any other business, you are searching for sales, with the only difference that you are actually selling yourself, your experience, talent and capabilities.
Due to having this challenging task to grasp, most likely you will reach out to marketing and publicity agencies because of your lack of time dealing with these subjects specifically. You must delegate and trust these tasks to specialized companies. And this is not a minor situation, doctor’s time is allocated mostly for their patients. We know you know, DOc. We also get the equation:
More and better marketing for their business = more qualified patients = more money in your pocket.
Nevertheless, there is a big and crucial difference between medical and conventional marketing. This is why, Doc, we gladly share with you the reasons to enroll yourself in medical marketing:
1- Conventional marketing seeks selling a brand, product or service, even though your personal brand as a doctor is key for your positioning, we are talking about bonding and engaging with people’s desire to maintain or regain the wellness in their lives. You are definitely not selling canned soda, only if you are on the cover of it, but yes, you get the message.
Therefore working with experts in the health sector will be a plus to take your brand and your image as a doctor on the right path.
2- Language, contents and the attentiveness given in medical and conventional marketing are two opposed starting points. If you are not able to convey trust, seriousness, experience, and formality all at once, you will not step strong and differentiate yourself from the rest of the competitors, which, needless to say, you have 20 on each corner of the sidewalk.
Because we are talking about people that are seeking pinpointed and bullseyed attention while trying to get a touch from your human side, not only the professional one. Fair is to say that a lot of conventional marketing agencies properly and deliver, but it is clear that a specialized agency in the health sector can give you the insight you need. This is how you struggle the least, to be honest.
3- Last but never least, specialized agencies for Docs already have the personnel with the mindset from previous work and day-to-day experience, particularly in this sector. This is key to being able to convey in the simplest of ways very complex or unknown concepts for the public in general.
Having a medical background at the moment of launching campaigns, uploading posts or creating any content whatsoever, can be the difference between getting where you want to or keep on climbing uphill. This is up to you at a certain extent. Let us know about your concerns and give us an opportunity to trust each other.
Thank you very much!