The #public for the #health sector – patients – is very public, extremely difficult, compared to the conventional public. This is not a minor subject, thus we are talking about people’s wellness, wellbeing and overall quality of life, hence their high demands at the moment of deciding with whom they will treat themselves.
Therefore we have decided to advise you of 3 key elements to do medical marketing or, better said, marketing for docs.
1- Acknowledge that these are very uncommon patients: You can’t see them as mere clients. The most common mistake in #medicalmarketing is to not do the proper follow up on prospective clients. You must keep on answering their questions and replying to their messages through any social media. Don’t leave it for later, the first contact is the most important.
2- Automate replies for emails sent: We understand that doctors are extremely busy individuals, thus automating repetitive processes will let you give immediate responses to most common questions. This is crucial to gain confidence with your audience and give vent to a very time-consuming activity.
3- Connect in every response: If you wish for patients to choose you as the only option for treatment, be ready to engage since the first message replied. Don’t let your competition decide for you. Not everything is reduced to publishing and talking about products and services.
Even when marketing´s true purpose is to attract clients, people are more keen to accept a treatment that comes from someone who they empathize with. Therefore, creating quality content, that adds up to clients more than just a simple service, will create the right connection, becoming necessary to stand out from the crowd. Why? Because you are generating VALUE content.